Legacies are vital to World Cancer Research Fund. They have been for the 40 years that we’ve been operating, investigating and researching into ways to prevent cancer. We know that cancer affects one in two of us and our job really is to prevent cancer before it starts and to support those people with living well through cancer treatment and beyond. Legacies make up around 20% of our income and we know that we want to do more work, more research and more education in the future, and legacies will be a vital way of funding that.
I have been involved with the National Free Wills Network since around 2013 when I was working for previous charities and I’ve always worked closely with them as a provider. One reason is because the level of service is exceptional. When we talk about supporter care for our donors, we’ve got to make sure that same level of support and care is filtered through to all of the providers that we’re working with. We’ve got to make sure that if we’re offering something, we’re able to provide an exemplary service, and working with the National Free Wills Network, they hold that same ethos.
The other reason why it’s important for us at World Cancer Research Fund to continue working with the National Free Wills Network is because they are providing local solicitors all over the country, which really meets the needs and demands of our supporters. They’re working with Solicitors Regulation Authority solicitor firms, and that’s really important for us, that our supporters are getting a superior product, a regulated product where they’re able to meet with a solicitor to discuss their estate, their family environment and their wishes in order to have a Will that is going to be legally valid so that their wishes can be adhered to when they’re no longer here.
I think it’s vital that charities such as World Cancer Research Fund offer a free Will service to our supporters. We understand that visiting solicitors can be a daunting thing for many of our supporters. They don’t know where to find solicitors and it has become quite a norm for supporters to contact a charity and say that they are thinking of including a gift in their Will and ask whether they have solicitors that they’re working closely with. So that network that’s provided by the National Free Wills Network of having solicitors all over the country works really, really well for us, and more importantly, it works really well for our supporters.
I would be very likely to recommend the National Free Wills Network to other charities. The Free Wills Network has always provided an exemplary service. They’re always easy to get hold of and any differences in supporters’ circumstances can be so easily dealt with. It just means that we’re really taking good care of our supporters.
When we as a sector talk so much about supporter stewardship and really harnessing legacy conversations and drip feeding legacy messages in, at the end of all of that marketing and influencing, the thing that has got to happen is that the supporter has got to write a Will for those wishes to come to fruition. So working with a partner like the National Free Wills Network that has got that network of solicitors all over the country and provides that level of service to us as legacy professionals, but also to the supporters, means that we’re really able to carry out that legacy marketing and influencing and get people to think about who they want to leave their estate to. Having that right product at the end is absolutely vital, so I would encourage everybody to consider partnering with the National Free Wills Network.